Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hyde Interactive, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So I downloaded the app to keep up to date with San Angelo news and honestly it’s not that great. First I get bombarded with questions asking me to subscribe to a newsletter and sign up for this or that that will more than likely spam my email. Then as I’m using it I notice that the app I’m already using is being advertised at the top of the page, why advertise something I already have and make it that much harder to read an article....
Very easy to navigate and find articles. I no longer have to search through their Facebook page or website to find something.
Everything is organized! I’ve never seen San Angelo Live! appear like this. If you want to read about an automobile crash, go to that section. Real-estate? Go to that section. Obituaries? There’s a section for them, too. This app is long overdue. Finally!
San Angelo LIVE! is the largest and most trusted local news platform in west central Texas. Veteran owned and from a center-right point-of-view, the t...