Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Fritz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't understand the language of the app, however the foods are in English and the concept is simple. You type a food into the search bar and the food name is either green, yellow, or red. Great quick reference guide for checking foods without having to wade through articles online.
While the basic functionality of the app is good, the ui needs a definite improvement. That black background may be good for the battery but not pleasing to the eyes. Also, the full screen ads are kinda irritating sometimes. Please reduce them as well.
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