Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MasterCard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Virkelig nem tilgang med ny information for regninger.
I have downloaded the app to “easily” pay bills. However, it doesn’t correctly allow you to register credit card information. So it’s impossible to pay anything. The app is broken and useless. Furthermore, they do not even allow you to pay the bill after the deadline has passed. With no way to pay, I get charged an extra penalty when they finally send me an actual bill with account details that allow me to pay. This is outright thievery. These crooks should be sued for negligence. If I could give zero stars I would.
Since version 1.7.9, the version history says that you can only pay invoice type 71. But it turns out, that if you try to pay an invoice type 71, it says you can’t. Is this an error? Would be nice to hear from the developers. If you can’t pay type 71, which the app is limited to, then what can you actually pay?
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