Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clifford Wang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It takes a little getting used to, since it messes with (in a good way!) the familiar rules of Words With Friends or Scrabble. Most notably, that you can place words without connecting to the main grid - adds a whole new strategic element that is lots of fun. Try it - you’ll like it!
Update: This game continues to improve, with a single player mode that quickly adapts to give a challenge matched to your skill level. There’s also improved sharing via messages. I really like the fact that the free version has ads but they don’t interfere with game play and there is no timer or energy meter mechanic to limit the number of turns you can play in one session. This is my go-to app for a quick break during the day. Original review: I like word games, and this is the best out there. Games like Boggle are OK, but you're just shuffling letters around. Scrabble and WWF are fun, but have rule quirks that encourage defensive play. Wordiamo allows for the strategy of these other board games, but rewards playing longer words and being more creative with your letters. The game is also much less about being lucky (like drawing a few high value tiles) so skill and strategy are front and center. The game also has great minimalist design. No fake wood, bouncing tiles, or garish color schemes, just a clean game board with intuitive interface.
Love this game! It has an entirely new dynamic with the islands and bridges. Building and connecting islands can dramatically shift the tide of a game... It's a challenge to use them well and simultaneously try to defend against your opponent doing the same. The scoring favors high quality words and their strategic placement over cheap, easy words that happen to find lucky positioning on the board.
"...one of our highest recommendations." -The Smartphone App Review --- • Arrange letters to make words on the board. • Play words anywhere—connected...
| Name | Price | Type |
|---|---|---|
| Deluxe words, 10 plays | $0.99 | One-time |
| Deluxe words, 40 plays | $1.99 | One-time |
| Deluxe words, 100 plays | $2.99 | One-time |
| Deluxe words, unlimited | $4.99 | One-time |
| No ads | $4.99 | One-time |