Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lonely Star Software, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been playing Upwords for almost 12 years and I’m in a league as well as being a moderator and if you can’t tell by now, I’m addicted to this game. When Hurry Upwords first arrived on the scene, I had a rough time getting a feel for it because I’m used to much more time to ponder a move (like in Upwords!). However, after losing multiple games, I began to improve and now I’m loving it! The interface is great, it’s extremely user-friendly and the matching algorithm seems to be perfect when it comes to being paired with gamers of similar experience. I don’t understand why this game hasn’t picked up more players but I’m going to start recruiting my friends so people can find “HU” and then they’ll be no chance of a sinking ship ever happening here! Thank you, Mr. Developer, for creating this game!!
Supposedly you are matched according to skill level and an algorithm. Maybe this works well for lower skill levels? At my skill level I have many games that sit in limbo for days where I’ve played my portion but am awaiting an opponent. The part that is worse is that there are leagues where you can win cash. And I see people who are high in the league because they have played and won games…while I’m still waiting for them to find me an opponent. I’ve spent my money and entered the game. But instead watch other players climb the leaderboard while I sit and hope to get matched. After SEVEN days they will refund your money for games you don’t get to play. So I’m ultimately not out any money. Just delayed. But it’s disappointing to join a game and then sit on the sidelines.
Now that I have played a little bit longer, this version isn’t so bad. I do like the fact that you always get matched as opposed to waiting for someone to accept. I still don’t plan to ever put any funds into it but will continue as long as I can play for free.
HURRY UPWORDS is a new twist on the classic game UPWORDS where you can win Real World Rewards and Cash prizes (where available)! HURRY UPWORDS is a 3...
| Name | Price | Type |
|---|---|---|
| Dictionary | $2.99 | One-time |
| Premium Upgrade | $5.99 | One-time |