Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LinkedIn Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use.
I joined LinkedIn for professional conversations regarding my area of expertise. It was wonderful, and well designed for that, when it first started. Now it seems to have turned into "Facebook for work" or some sort of jobs board. I already have Facebook, and I don't want a new job. The "groups" app brings LinkedIn back to what I originally liked about the platform. I can see postings in the groups I have joined, and interact with the people there. I do wish I could see further back, and that this feature was more robust. I'm guessing it is not customers like me who pay the bills, so I don't really expect to change.
I'm not a fan of companies releasing multiple apps. That said, if LinkedIn is going to release a unique app for one feature of their site, I want it to be full featured. The app is clean and simple to use but it is missing what I think are some pretty key features: - Ability to consistently search groups (yes it has search but I can't find groups on the apps that I can on the website). - Ability to modify your notification settings. On the LinkedIn site, you can click a gear icon and modify your settings. In this app, the gear icon doesn't give you much more than the version number of the app and your login information. - On the LinkedIn site, you get stats about your usage on the groups but that is nowhere to be seen in this app. I guess if you just want to track conversations and hop into topics interesting to you, you can do that but the old LinkedIn app already had these features. I am hopeful there will be some innovation to come.
With LinkedIn Groups, you have access to like-minded professionals so you can learn from their experience. It’s like having coffee with the leading ex...