Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Microsoft Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As someone who develops Power BI reports, I appreciate the ability to pull up a report on my phone and refresh a dataset (sorry, “semantic model”) from my phone. When a refresh fails due to a random transient error, refreshing from the iOS app allows me to fix the issue when I’m not near my work laptop. My only suggestion: My team relies heavily on Power Platform Dataflows, so it would be a huge quality of life improvement if we could also refresh dataflows through the app.
It’s very easy to view reports in the app and the performance speed is much faster, however it’s difficult to navigate. If I open a report and manipulate the filters multiple times, I have to keep pressing on the arrow in top left corner to go back to the list of my reports - is there a faster way? If there is, it’s not easy to find - not user friendly. Also, when looking at the report in horizontal way I cannot exit the app easily by swiping up from the bottom of my screen (I have an iPhone 11 and I exit all of my apps this way). What happens when I swipe from the bottom up is that the screen saver shows up positioned horizontally. There is no way to exit that - unless I turn off my phone. Also, one of my measures has spacing between values (using “ “&), the spacing is preserved when I first open the report but it’s not when I go back to that page from a different page.
The concept behind this app, and the functionality it provides in connecting to big data is invaluable. The problem is that there are many (many!) minor things that don’t work correctly or were not thought out, that they add up to this not being all that it should be. One immediate example - there is a navigation bar at the top of report pages that obscures the report below it. It would be a simple thing for MS to fix this by moving the report down slightly on the page, but as-is, makes it very difficult to use, especially if in your mobile report layout there are slicers or other navigation elements at the top of the page. I could go on (no freeze-pane functionality for tables, no long press to bring up tooltips, poor use of font shrinking, etc), but hope MS puts polishing this app high on the priority list!
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