Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McKinsey & Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app with invaluable content. My only issue, and message to the product team, is to optimize the app for the newer iPhones. I am on an 11 Pro and the app menu appears high up and too close to the edge which makes it impossible to tap on or irresponsive at times. It also overlaps with the system ‘previous app’ button on the same top left corner. To fix this, allow for about 4px margin from top so as to clear from system items on this newer aspect ratios.
A lot of Apps could take a page from McKinsey. They do three things REALLY WELL: 1. App is simple - and content is very rich and relevant. 2. App allows for deep customization to your interests, but although McKinsey makes you register, they DO NOT bother you with endless requests and spam. 3. They also Listen to their users and continuously improve both functionality and ability to simply engage. If you are a business leader, consultant, or just a “student of global business”, if you had to choose one App, this would be it!
Great app - and even better support. They actually listen to user feedback and implementation new features! OLD REVIEW - November 22nd I was really annoyed they have a list of platform to share from. I can't copy a silly link to share an article... Please follow Apple's HIG and use a share menu
The McKinsey Insights app offers business news and analysis on the biggest challenges and trends facing senior executives today—from the net-zero tran...