McKinsey Insights

McKinsey & Company · iOS

McKinsey Insights

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

McKinsey Insights screenshot 1McKinsey Insights screenshot 2McKinsey Insights screenshot 3McKinsey Insights screenshot 4McKinsey Insights screenshot 5McKinsey Insights screenshot 6McKinsey Insights screenshot 7McKinsey Insights screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does McKinsey Insights Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 (1,241)

Rating Distribution

4.8
★★★★★
1,241 reviews
5
2%
4
1%
3
2%
2
10%
1
85%

Top Countries

🇺🇸 US🇮🇳 IN🇬🇧 GB
Reviews (3)
★★★★Levi Wanyoike1/23/2020
iPhone 10 & 11 screen issues

Great app with invaluable content. My only issue, and message to the product team, is to optimize the app for the newer iPhones. I am on an 11 Pro and the app menu appears high up and too close to the edge which makes it impossible to tap on or irresponsive at times. It also overlaps with the system ‘previous app’ button on the same top left corner. To fix this, allow for about 4px margin from top so as to clear from system items on this newer aspect ratios.

★★★★★MrHokie12/18/2018
Great Insights and App

A lot of Apps could take a page from McKinsey. They do three things REALLY WELL: 1. App is simple - and content is very rich and relevant. 2. App allows for deep customization to your interests, but although McKinsey makes you register, they DO NOT bother you with endless requests and spam. 3. They also Listen to their users and continuously improve both functionality and ability to simply engage. If you are a business leader, consultant, or just a “student of global business”, if you had to choose one App, this would be it!

★★★★★Bobbravo26/7/2018
Updated! Now uses native share menus from iOS

Great app - and even better support. They actually listen to user feedback and implementation new features! OLD REVIEW - November 22nd I was really annoyed they have a list of platform to share from. I can't copy a silly link to share an article... Please follow Apple's HIG and use a share menu

Version History (86)
11.0.119/2/2026
11.0.108/5/2026
11.0.97/14/2026
11.0.86/30/2026
11.0.76/23/2026
11.0.66/11/2026
11.0.55/30/2026
11.0.45/24/2026
11.0.35/11/2026
11.0.24/30/2026
Available In (105 Countries)
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Supported Languages (1)
English
App Details

The McKinsey Insights app offers business news and analysis on the biggest challenges and trends facing senior executives today—from the net-zero tran...

iOS App ID
674902075
Content Rating
4+
Min OS
15.6
Size
99.1 MB
Publisher
McKinsey & Company
US