Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selva Interactive · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Resource management ultimately too simple so it turns into a grind just to ‘research up’ or ‘drone up’. Relatively enjoyable way to waste time on a phone but otherwise limited strategy that doesn’t require much thinking or variety.
Illuminaria is a light management game where you build out structures with little workers who handle resource gathering, building, and exploring dungeons. After finishing the game at the normal difficulty, I was surprised how long it took. It took about 15-20 hours and I plan on trying out the hard difficulty, as the game was fairly easy.
Mine resources, manage and defend multiple bases. Go on expeditions, fight in auto-battles, research new technologies, and create your army of golems...