Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selva Interactive · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy this game. Can pick it up anytime and play for a few minutes or for a while. Addictive!
I'm writing a more proper review on my site, but to make things short, Highwind's an interesting and addictive take on shooter games, though I wish that the dodging segments were as interesting as the rest of the game.
In Highwind you control a paper plane using only two buttons. You will destroy enemy planes and protect your own. Tapping the right side of the screen...