Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hertilityhealth · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using so many tracking apps, and I’ve finally found one that makes me feel seen!
I’ve been so disillusioned by current tracking apps out there where you spend so much time inputting info for very little insight. Hertility have built something that truly is in tune with my body and how it changes over time. So excited to see what they do next!
This app considers EVERY aspect of women’s health possible and goes way beyond the detail of any other cycle tracking app I’ve ever used. Love the health hub and care plan checklist to keep my accountable for my own health. So impressed by how helpful the articles and resources are too!
Need to speak to a gynaecologist? Want fertility advice? Need menopause support? A prescription for HRT? An ultrasound scan or a blood test? It’s all...