Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dead River · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately, Heatable started out like gangbusters, but has now become just another example of greed. When Heatable started out in the area a few years ago, they were great. Easy to set up a delivery. Easy to set up an account. Prices were VERY competitive. Deliveries occurred within a day or two after placing orders. Now, after being bought out by another company (I believe), they’ve moved their operations from small town friendly, to big city uptown. Now it takes over a week to get your delivery, and prices have risen from cheaper or the same as elsewhere, to 50¢ or more compared to others. Sad to see this happen, but not surprised. Well done Heatable, keeping things real …
Order History Details doesn’t display info at bottom of screen and display won’t scroll to reveal it. Otherwise 5 star.
What a great app and company! No more having to call during specific hours for tentative pricing or to sort of schedule a delivery that might arrive sometime in the next week if I remember to put a check on the door because they don’t take credit/debit cards. Heatable solved all the issues I had with ordering heating oil. They made it as easy as clicking a couple buttons on my phone. And, they’ve always delivered the next day... except for one time when I ordered on the app while I was on lunch break at work, and got the notification that it had been delivered while I was on my way home that same day. Hmmm... funny thing. It looks like a few of my neighbors have started using Heatable too. Strange how that happens!
Heatable makes ordering heating oil as easy as tap, tap, swipe. Simply check your super low price and delivery date, decide how many gallons you want,...