Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glooko, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using Glooko for years and it is so easy to keep me data organized, easy to read and in one place! Very, very few interruptions and so nice now to be able to see my data from using the OmniPod 5 automated insulin delivery system with CGM data as well as insulin used data! Thanks Glooko! Keep up the great work!! : ) (smiley face) Oh, and by the way, if you, the user, has a question-give them a call and they will figure it out! I haven’t had to call for years, but when I first began using the product, I called a few times to ask as well as inform - they were friendly and got back promptly with resolution.
I only use this app because my provider wants me to since the clinic & hospital that I go to use it & my meter gets synced automatically. However, it lacks the ability to add meal photos or a line describing the meal (apart from the Notes section). More often than not, I don’t have the package of the food that I’m eating to get the nutrition information for it. For me, being able to see my portion sizes is more helpful than trying to count calories and carbs. I tried inputting everything I ate for a while but it was tiresome. I have 2 other apps that I like much better. Another thing that I don’t like is the inability to delete medication from the list once you entered it. I accidentally misspelled the name of 1 of my meds & couldn’t delete it so I had to enter it again. Since I’m not on that medication anymore, it would be nice to not have it in the list.
Pros: -Easy to read graphs. -Easy to enter information quickly without extra clicks. -Excellent reports on website. Allows entry of custom medications such as Symlin, GLP-1, etc. -Data export feature (however this could be better; I have to select the email option and then grab the file from an email rather than export directly). -Pleasing color scheme. -Reminders for medication -Displays average BG and insulin over various periods of time. -Syncs with Strava for exercise data! -Fast load without the extra useless eye candy of other diabetes management apps. Cons: -Does not write to Apple Health unless you have a CGM. For finger stick people, neither glucose nor insulin injections export to Apple Health. -Does not import food data from 3rd party apps. PLEASE PLEASE add this! This will bump to 5 stars! Either a sync with Cronometer or a read from Apple Health will do (Cronometer writes carbs, protein, and fat to Apple health). If you read carbs, fat, or protein from Apple Health, then effectively you have added sync from other popular food trackers such as myfitnesspal. -Export of CSV only vía email is a bit klunky, though it works. -Cannot remove bad data. If you have sugar on your finger or use a strip to test to make sure it is really Diet Coke that the waiter brought you, those readings cannot be removed from your database - and mess up your charts.
Glooko is a comprehensive diabetes management platform that helps people with diabetes quickly and easily understand and control their blood glucose l...