Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Tipsy Company/Penguin Pixelworks Studio FZ-LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love walking around and seeing the monsters around me change based on availability / location. Also the game is very deep with different skills and stats and the way weapon upgrades work. Wish the guild feature would be out soon as I heard some players say it's coming up, the community is so nice and helpful and I am grateful that we work against a common enemy boss in Raids! Haven't built buildings yet as some of the materials are harder to come by but I'm getting there
THE SETTING Portals are proliferating all over the world, causing mayhem as evil creatures trickle out of them. As a player in Gate of Abyss, you are...