Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Franchise Tax Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In a state where you have headquarters for many of the largest tech companies in the world, this is the mobile app that’s deployed. With all the money collected, all the taxes we pay, and we don’t have an app from the franchise tax board that can be used to replace antiquated mailed letters about balances owed or actions being taken. This is disgraceful and one more evidence of just how poorly the state functions.
Obviously not a mobile first designed app. Could change the input default values to number for account numbers. No Print button Would be nice to have a print button at the end of the transaction where you are encouraged to print the page.
There’s nothing on this app that makes it more convenient than just using the website. Definitely pass unless you don’t want to use your browser and want to be able to check your refund and make a payment within the app. You’ll still have to fill out a bunch of form fields to make a payment. If you already have an online account there’s no way to link it to this app.
The FTB Mobile App is an official app of the Franchise Tax Board. Refund Status Check the refund status of your California state income tax return...