Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Charlotte · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is decent, but really I just use it to see if it’s trash and recycling or just trash pick up in my neighborhood. At the top of the screen, it shows current date, but below that with the events, it is defaulting to two months prior. I have to scroll and scroll. Sometimes when I do that, the app starts to go wonky on me and I can’t see the current date at all.
This piece of trash is easily a decade out of date, you can’t see your bill or pay your bill though it, and their website doesn’t work on mobile devices for payment because they’re using an archaic payment service that apparently has no API they could call. I’d have sent them feedback, but their feedback form requires a Charlotte address, and my Charlotte address comes up in the search and the form then rejects saying it is not a valid Charlotte address, so then you can’t even submit feedback. How this disaster got the stars it has is beyond me. There is literally nothing functional about this app, I’d give it less stars if I could.
I tried to call 311 this morning about a neighbor’s nonstop barking dog and the touchtone system didn’t work so I downloaded the app. The app didn’t have a nuisance animal complaint spot so I tried to put in some feedback but it requires a request ID type and there is no spot to input that so it wouldn’t send. Useless for now
CLT+ is the City of Charlotte service request and information app. All communities within Mecklenburg County that receive city services can access Cha...