Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fika Community · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a great idea. Online emotional and mental health support WHEN we need it rather than IF we can get an appointment. Whilst the NHS provides some excellent services, waiting times are often too long and this App gives a lot of help to keep the wolves at bay. As an Insomniac for over 40 years I have adopted the Breathe in 2 secs, breathe out 4 secs advice and it really works. So much that my FitBit records me asleep when doing these exercises! I love the calming voice that sends me to sleep and the option to read as well. Fika has all the hallmarks of becoming a household name and I expect it to extend well beyond the student community in years to come. Well done Fika.
I have found the Fika app really helpful and using it regularly has made a real positive impact on my life. It’s an app that gets you thinking and can help to change your mindset giving you a more positive approach to the day ahead and any challenges you may face. Not only is it great for your emotional fitness but it’s also really intuitive and easy to use.
I’ve been using FikA for a while now, and I’ve been integrating daily workouts into my routine. Not only does it allow you to take a time out, but it also helps to reflect on the past few days. The founders and ambassadors are kind and passionate about mental health and are always pushing a positive message- which is a plus! It helps put your experiences and your emotions into perspective while also basing workouts on psychological evidence
GET ACCESS TO FIKA FROM YOUR WORKPLACE, UNI OR COLLEGE Free access to Fika is available if your place of work or study has subscribed and invited you...