Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SilverCloud · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To be honest, from the get-go the structure and design was very off putting. In my opinion the app was simply just straight text with a few videos and images here and there. The “tool bar” or “settings guide” didn’t have an icon logo image to visually compute (or understand how to navigate to (“Coach Menu” or “Program Menu”.) I personally wish the “Coach” appeared more personable and real as the Welcome Letter is pretty generic and the “profile picture” of “Nick” is a vector cartoon drawing of a guy which almost makes it seems that the “Coach” is just a robot. Information on programs is helpful just wish it weren’t a “slide show of text” saying this (program is 10 pages or this program is 12 pages). While in reality 10-12 pages is not that long, most peoples attention span is far less than a minute at most especially if in general the app is tailored to those who struggle with Behavioral and Mental Health. It would be nice to see if the app were ADA compliant just so more viewers are able to use the app more frequently and instead of straight text to break things down a bit and have goal settings in place so it’s not so one-dimensional .
Inside the app are a lot of great tools for you to use to improve upon yourself. You can use them all, or only the ones that are most useful to you and your journey. I only gave four stars because the app also provides you a coach during your program, which is featured in many of the examples of how others have used the tools and how helpful their coach was, but I haven’t found that feature much useful. I just get the same generic copy and pasted response every week.
It’s a great app but it freezes up and I have to close it out like 5 times to jus to proceed with what I was doing
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