Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Royal Pharmaceutical Society of Great Britain · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been using for many years now - critical tool for my daily clinical practice. However the fact that the keyboard collapses as soon as you delete the previous drug from the search bar when checking multiple medications in turn is very frustrating. Please can you find a way to keep the keyboard active so one can delete previous drug and type another?
Since the update, the paragraphs close as soon as you lock the phone or move between apps. Wasting precious work time having to retype the name of the drug again and again. Sometimes you need to look something else up on your phone and go to your browser, but when you go back to the bnf app, it’s already kicked you out of the drug paragraph and you have to type it in again. I don’t know why was this change made, but an otherwise brilliant app is now ruined for me, hopefully that could be fixed.
This is a great reference of not just drugs but also medical devices, borderline substances and wound care. The information is presented in clear, colourful ways that makes it easy to read and quick to find. There a some great extra features too such as the custom-built drug interaction section e.g. You can select more than one drug to check compatibility rather than just scrolling through a massive list of one selected drug. Overall a very useful, well laid out and extensive medical resource.
British National Formulary (BNF) and BNF for Children (BNFC) are the first choice for concise medicines information and trusted by healthcare professi...