Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EyeMed Vision Care · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is ok for the basics, like looking at my benefits, seeing past claims, and finding a doctor. But that’s it. I tried the estimate cost feature and it just re-explained the benefits you receive based on your selection. The prescription feature is more troublesome because when I clicked to record my prescription with the “app”, a pop-up appeared and basically explained that any information you enter will be at your own risk and eyemed will not be held liable for any leaking if your personal information. Yikes! I’m giving up on the app and will use the eyemed website, even though I can’t log into contacts direct through their website; I have to open a whole tab to do so.
Between the app and the website at least I can log into the website. Even though I can’t check my benefits on the website which is infuriating. It’s crazy how neither the app nor the website fully works. Also the people who are going out of their way to try and basically deny that the app doesn’t work for strangers, It’s good for you that the app works but if an app genuinely doesn’t work the developers need to be aware of that. It’s also weird to say “the app works for me I don’t know what the others are talking about.” I can’t imagine eyemed is padding reviews but let the people who need help and have genuine issues actually try to get help.
Scrolling through these reviews you come across two types: 1-star reviews where people say the app doesn’t work or has some other problem; or 5-star reviews saying the 1-star review people don’t know what they’re taking about. I didn’t have any problems registering or logging in and the app is fully functional for me. So it appears your mileage may vary as to whether this works or not.
Get the most from your EyeMed vision benefits – anytime, anywhere. Check your benefits, find an eye doctor and view claims on the go with ease. The Ey...