Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Even Mental Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My suggestion would be the extremes, a log for how the overall day was, a check off for meds (I always forget), and maybe a change to the charts because they get a little confusing. A check off for certain mental health symptoms, specifically psychotic features, would be cool too! I do like the mood graph (what you log with), the ability to log multiple times in a day, the chart for each month, etc. there have been no bugs at all. I love it! It’s a great app :)
i have been using this app for several months. i found it was the only app that was simple but tracked my mood/energy, but allowing me a space to write about it. i loved it. i purchased the lifetime awhile back, way cheaper than what is being asked of users now. i really appreciated being able to buy it once and not stress about a subscription or miss out on features if i ever couldn’t afford to keep it. i’m at that point now, unfortunately. not only did this new update change the pricing, making to where i’ll switch now — even if i wasn’t i lost all of my data with this update. all of my notes on how i felt and the data attached is gone. not sure where. just really disappointed. this was a go-to, but really enjoyed what they did for awhile. it’s a shame because i was excited for the UI changes not that there was really anything bad about the previous layout.
Sure, pay *$60* a year if you like. Greed is good. The app is good. But the developers are making 💵 hand over fist. There’s not a lot to this app. What there is is good, but not $5/month good. 🤔 Update/response to dev: At $60 per year (or $600 every decade), this app is in the highest tier of AppStore subscription process. For that amount of money, users should expect some amazing features. EvenMind is dead simple. Premium ($60) connects with Apple health analytics, which is automated, and not difficult to implement. There are no other premium features of significance. I did not need clarification on your pricing, it is very apparent. The line about paying users supporting free users is a dodge. At scale, the cost to the dev per user is near-zero. The developers are making *astounding* profit from this app. Under "Values" on their support page they should include that they believe that greed is good. Of course there should be no law against a cash grab, but it deserves a calling out. Let's keep it 💯 real. Here is exactly how to fairly price an app containing analytics from Apple Health: "AutoSleep". The dev of this highly-rated, elegant sleep-tracking app asks a small one-time charge (with no recurring subscription). How the heck can they do this? No $60 per year!! An smazing lack of...greed.
Most mood trackers ask how your day was. By then you're remembering, and memory smooths everything out. Even Mind asks at random moments: how do you...
| Name | Price | Type |
|---|---|---|
| Even Mind Plus - 1 Month | $2.99 | Monthly |
| Even Mind+ (Monthly) | $4.99 | Monthly |
| Even Mind+ (Yearly) | $49.99 | Yearly |