Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mihai Ghiserel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a good app, I’ve been using it for a few months now. A few additions to the paid version would be nice, such as being able to add symptoms. Being able to save it and not be in a zip file and it syncing to the apple data for all the categories listed
The number of ads are crippling, looked like a decent app but I don’t know if I can get past the constant disruption, I can’t even explore the app without the ads hijacking the experience
I couldn’t even explore the app to see how it worked because ad after ad kept popping up, more than I’ve ever seen in any app before. It would be nice if you were allowed to see the app before being bombarded. I may have even been willing to pay to stop the ads, but couldn’t even see what the app would be like. Immediate disappointment/delete.
Bipolar Mood Tracker: Your Path to Mental Well-being Description: Take control of your mental health journey with the Bipolar Mood Tracker, a purpose...
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