Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Therapeutics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
$6/week is an insane price for this . Look at the developer; they have the same app copy and pasted over and over for different health problems. Absolutely shameful! Keep scrolling; plenty of better apps for cheap or free that don’t require you to share your private health data. Avoid!!!!
I did like that this app could pull in weather data from your phone to track the impacts that weather can have on your moods. But they pulled my all-time least-favorite high pressure Internet sales technique — the threat of a one time sale that disappears once you click away from the page. This sales technique was popular some years ago, but was replaced because 1) it pisses off your customers, and 2) It doesn’t necessarily give your customers time to get their wallet. And I don’t like it when a company sells themselves by running down “the other guys” (particularly when you don’t even specify which competitors you’re claiming to be superior to).
Good
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