Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Jahnke · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is a steal at $5. I wasn’t expecting such a polished game with good puzzles, interesting characters, and a well-developed, surprisingly sweet, thought provoking story at this price point. There’s a hint system included in the game, too, which was nice for the couple of times I got stuck. I highly recommend this game! I want a sequel!
I’ve been looking for a game that I could play with my daughter that we would both enjoy. The details, plot and puzzles are fun. I can’t stop thinking about it and she can’t stop talking about it. Love it!
I’m so glad I stumbled across this. I love the classic graphics. Great if you like puzzles. It has a hand crafted feel you don’t find much anymore.
You are Luna, the daughter of a humble lighthouse keeper on the small island of Pilot Town, part of a far-flung, isolated chain of islands in a remote...