Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Empower Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been trying to link my outside account in order to make a loan payment. Once deposits are made into your external account there is no way to enter those amounts into the app. The accounts show on the initial layout but when I try to make a transfer the external account does not appear. What the hack? When you send a message to Empower on the app you either don’t get a reply or when you do it’s impossible to figure out how to find it You end up deleting the message trying to find the answer. How hard is it to simply make one recurring loan payment from another bank??? Pretty hard it seems.
The app worked fine for my needs and then a few months ago, the check deposit feature stopped working properly on the iPad. The camera and whole screen is oriented the wrong way so I can’t take a picture and can’t even get back to the previous screen. I emailed for support, but was just told to use my phone instead. Since this bank is not local to me, the only way to deposit checks is to mail them in. It’s been several months and the bug has not been fixed and to me, this is a necessary feature.
I love that I can log in with my fingerprint. But the latest update keeps throwing me off since the pending and available amounts changed. I liked it previously where the actual available amount was the one you would see bolded on top vs thinking it’s more before looking at the smaller text. Can we please have this changed back?!?! I don’t have the option to undo the update to get that or I would
Our iOS app puts mobile access to Empower FCU in the palm of your hand!