Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBT Bancorp, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Make sure you print all your statements! I signed up for online statements to save on the paper and Im pretty sure at the time I could look up my entire transaction history on the NBT site. Now I can only look up 18 months of history and so I have no access to anything prior to November 2024. I’m in a dispute with someone over payments that were made a few years ago. I seem to be out of luck (or at least I’m gonna need to go through a whole rigmarole at a branch of NBT) trying to find the transaction information I need. it appears NBT may have outsourced the storage of old statements and perhaps that’s when this 18 month look back was instituted? Maybe they’re trying to save money on data storage or something??? IDK, but the whole reason to move to electronic statements is so I don’t need to file all the paperwork. Being unable to access transactions older than 18 months defeats that purpose bc I now need to print every statement. I’ll start doing that now but I guess all my transaction information prior to November 2024 is lost forever, which might cost me several thousand dollars for being unable to document all of the funds I sent and received! Very frustrating.
I try to keep my finances in check and not overspend but sometimes mistakes happen…not sure if it’s cause I’m a new costumer or not but there seems to be a little leeway on funds entering and exiting my old bank the backwards “Community” they are would be consistent now only using a select few stores u would think debits would hit fairly consistent yet it would b anywhere from 12hrs to 12 days sometimes before registering and banking on the few hrs I haven’t balanced my account like the old days when ya had to lol in years so I’d b off time to time and them barstards would charge me an overdraft sometimes before the actual debit!! So like I said I hope it’s not because I’m new and NBT will also do the same but thus far I love NBT and plan to buy my second forever home in life and plan to use them for that as well! Ty for the exceptional service NBT
I’ve been with NBT for a little over two years now and about two months ago they shipped out a new overhaul of their app. I was super happy when it came out cause the old version of the app was absolutely awful. But after about two months of using this new version I’m starting to realize it’s just as terrible. Same glitches, same errors and they rarely get fixed. Now i like NBT Bank as a whole but every time i use this app i wonder why I’m still with them. I want to leave this bank based solely off of the mobile banking and how much of a headache it is. At least three times a week when i try to access the app it tells me i have the wrong password, which i don't cause the password is saved into my phone. What ends up happening is my account gets locked out and i have to call customer service to get it unlocked and if it happens on the weekend i have to wait till Monday to be able to get it unlocked. Please NBT fix your app and your system cause it does not work!
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