Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NYCM Insurance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Positive: -It does provide option to make a payment and see payment history. -you can see ids To be improved: -app provides 80 pages long PDF file if you want to see a policy details. It would be much user friendly if we can view details about drivers, cars, coverage in interactive sections. Would be nice to be able add/remove car, driver modify other information. Would be nice to read what each coverage option means.
Not sure what problem this new app is solving each version becomes less functional around managing and scheduling payments which is my primary use. Scheduling a payment didn’t work, the date selector was ignored. No option to pay off balance only minimum payment without going and looking up balance and modifying amount.
The app essentially links you to a browser version of their site and isn’t optimized for mobile. There’s no autofill or “remember me” option, let alone touchID. The problem really is that the app isn’t intuitive at all and doesn’t really anything that the browser doesn’t. It has a lot of potential but NYCM would need to invest into this more. I think that this kind of technology, this day and age, is really essential to running a business of any kind - but especially one that caters to customers directly such as NYCM.
Imagine if peace of mind started with a download. Manage your policy anytime, anywhere with the NYCM Insurance Mobile App. Make and schedule payments,...