Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Colin Brandt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In a growing world of hyper complex games, it’s nice to see a game of this simplicity executed so well. Also can’t go wrong with pixel art!
I finally got the hang of it enough to get to building #2 but just can’t get past the High Winds. I’ve heard there’s a helicopter in there somewhere. I don’t think there should be any dropping dogs but maybe a cat could drop on a dog walking by (holding a cell phone?) No that’s a dumb idea.
Drop Cats has no dogs in it, so -1 star. This game should be more inclusive. I told the devs there should be more cats, but I guess my feedback doesn’t matter. So now, all we have is this game with an okay number of cats. Also, I asked them to have the cats come back sooner, so I don’t keep losing the game. They laughed. I guess they took it as a joke. Now I am stuck in building #1 for the rest of my life. Sometimes, I wonder, how are all the cats doing in building #2? Are they okay not being dropped for this long? Do they know they will never get to be dropped? No, they will never know. And that just about sums up Drop Cats.
Put your cat dropping skills to the test in this fast-paced game for all ages! You control the Drop Cats, a group of city-dwelling felines who want t...