Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Doktorse Nordic AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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As a non-Swedish citizen, I was directed to this site for getting a COVID-19 test (so that I can re-enter the United States). But after visiting the site (whose English option simply instructs you to download the app) and then click going through the trouble of downloading the app, found that I can’t even use the app without first having a Swedish BankID! Why not just tell people that before making them download the app?
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