Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lincolnshire Co-operative Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t allow you to register in-app, instead directs you to the website where you can apply and then have to wait (about a fortnight) for the card to arrive. Doesn’t give a membership number in advance of this so it’s absolutely no use until the physical card is delivered. No ability to add the card to Apple Wallet, meaning you must load the app each time you want to scan the card. Little thought or effort has gone into developing this app and the backend support system and it shows.
Whilst I can download the Coop App on my iPhone, it does not appear on my phone screen or in any of my folders. A bit pointless having to go to the list of Apps on my phone or back to the App Store to use it especially if there’s a queue of people behind me! It would seem that part of the process of designing this app has been omitted ie not having a Coop app on screen.
I’d echo other people’s comments about the PIN entry being very annoying as well as the lack of Apple wallet support. More annoyingly this app keeps logging me out. I don’t know my membership number off by hand so I cannot log back in and collect my points at the till so have to ask the staff to save the points to enter in manually on the website later!! Found myself just carrying my physical card again as the app just isn’t fit for purpose right now. As soon as Apple wallet support comes in I’ll start reusing it again but until then it’s more of a pain than just carrying the card!
The Dividend Card app is exclusively for members of Lincolnshire Co-op. We know how annoying it is when you forget your card or just don’t want to car...