Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DivDat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But looks like thats not available on this app - instead it paid the taxes for the coming year, which would have been nice to know, because back taxes still need to be paid. Also, this app doesn’t show the total balance of everything in your cart so I had to use a calculator to total it up. Not very intuitive in a way that affects me financially.
Over and over it identifies my bank account as a credit card and tries to charge the fee. Support tells me to delete and reload the app, which I’ve done countless times and still payments fail. After finally getting it to work the amount was not reflective of my current balance and now I owe pennies on numerous property’s taxes which this app won’t pay and the City of Detroit won’t allow payments of less than a dollar. Looks like I have to go downtown and literally pay this in person.
This is a much easier way to pay bills thank you DivDat. I will be using this even more frequently and eliminates time phone calls and travel again thank you.
DivDat’s Mobile App brings the same convenience as our Bill Payment Kiosks to users 24/7/365 on-the-go. Users can quickly create a profile, then add l...