Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEV Community · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The content is good, but the UI is way too touchy with swiping/scrolling. I can’t make it through a single paragraph of an article if I dare scroll downward in not a perfectly straight line and it takes me to the previous page. I’ve stopped using DEV/Forem all together because it’s absolutely impossible to read anything when you have to go back to the email you opened the article from every 5 seconds to get back to reading because you were swiped back to the homepage
Love the fact that all the platforms are on one app. Makes it easier to navigate around
I love having access to all my communities within one app. I’m primarily a user of DEV but I love having all the smaller more specialized communities within easy reach. So far it’s been an excellent experience and easy to switch between communities. Thanks for the great work on this!
The best way to navigate DEV and the rest of the Forem ecosystem on your iPhone! The Forem app allows you to follow all your dev.to tags and members...