Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Safar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am finding that the app is helping me determine when I might be pushing myself too much. I have always thought harder is better but not with all metrics. Appreciate the little articles that brought me some new insights.
I walk 10-15k steps a day, have 20% body fat and run a 6 minute mile but this thing apparently thinks I’m 5 years older than my chronological age. Don’t waste your money. Worthless
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