Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xiao Zhang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app, its like seeing postcards from around the world! But it needs a lot of improvements: 1. Needs to have accurate locations of places. I couldn’t even find all the places I’ve been to in this app, and a couple of times couldn’t change location to where I’m at 2. Could make post dates and pictures taken dates (stamp) different so we can accurately post dates of past travels 3. The scroll could be a little smoother?
I’ve really enjoyed using Crossin as someone who sends a lot of physical mail. It’s a creative and fun twist on traditional social media, and has a lot of potential for people who love mail and travel culture. I’d love to see a few key improvements. A way to browse postcards by region or map would make exploring much more interesting, (would love to see who’s local to me!) and a favorite option is needed since there’s currently no way to revisit postcards within the app once they’re gone. A friends or following feature would also be great, especially with the ability to send postcards directly between friends, or specific postcards that are visible to friends only instead of everything being random or public. There is a “pen pal” messaging feature, but a friends or following system would make more sense overall. At minimum, a dedicated space to post that you’re looking for pen pals would help, since most people aren’t randomly messaging each other directly. More customization would make a big difference too, including choosing stamps for postcards and having more flexible layouts for longer messages. It would also help to be able to backdate posts when needed. Overall, I love the concept and hope to see more community, collecting, and customization features added in the future! Excited to see Crossin grow 😊
Truly obsessed with the simplicity of this app and the instant connection around the world. Also the pen pal feature is so cute!! The only problem missing is being able to send a friend request!! I think if you send a friend request you should then be able to see private postcards. because i think some want to share with family and friends but want to post privately!! Anyways LOVE the app hope you see this :)
We made crossin for people who reminisce about the days when you told someone “Hey, I’m thinking about you” through a postcard—a place for travelers w...