Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yaay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I never feel compelled to leave reviews, but this app is actually so innovative and useful. I spent a good chunk of time going through saved folders on instagram and sharing all the posts that are buried there to yaay where they can actually be useful!! It’s not only good for travel, but for saving new restaurants and fun activities in my home city. 10/10 use of tech imo, bravo team. One feature request would be to be able to zoom into the interactive map and click on the pre populated points of interest to be able to save them like that, it would be more intuitive.
So at first I couldn’t even get into the app as submitting my name would end up in an endless spinner. I came back the next day and was able to finish the onboarding so, great! 👍 However, I tried sending some items to it, and it looks like the AI incorrectly identified the location solely based on the video information. It chose Kyoto as the spot and a restaurant completely unaffiliated with the video. The description of the video even gave the full address and location (which is in Fukuoka, a completely different area of Japan) and the AI under the hood decided it was Kyoto. How are we supposed to trust this app if you can’t even read the actual description for the real information and instead just try to use a buggy, hallucinogenic AI on the video itself? There should be a priority list set up to determine the location: check the description first, then proceed to the video. Good idea. Terrible execution.
I think the biggest issue is the AI. It over complicates the whole thing. Just give me a map I save my places to from Instagram, so I don’t have to use two devices or switch between apps manually. I can put the info & add my own notes if needed. I couldn’t even get through the setup because the AI kept timing out. I’ve deleted it. Maybe if there’s a skip feature for the intro I’ll try again. Overall, less AI.
Yaay is a travel map and trip planner that turns Instagram and TikTok videos into pins on your own map. Share any video to Yaay, and Yaay identifies t...