Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Costco Wholesale Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app stores customers digital membership card which you need to show in the wear house for entry and purchase. The problem is that it needs connectivity to show the membership. Our Costco store doesn't have mobile coverage by the tills. There are long queues at the tills made even longer by not being able to show your membership store without walking back to the exit where there is mobile single and running back to the till so they can scan your card. Why not allow the card to be displayed in the app without needing a connection, or give us the option to save the card to the apple wallet, or provide guest wifi access for customers. It's a painful experience currently. Hopefully the feedback can be listened to and is useful.
The app loads nice and fast, and navigation is fairly easy once you get the hang of it. But it feels very disconnected from the physical stores. For example, the product range is very limited compared to in-store. Mine keeps recommending I upgrade my membership to the same membership I already have, so that’s weird. (Using latest iOS, valid membership and auto-renew is active) Overall a good and working app, but it could be made a lot more useful by adding a wider product range, a digital membership card and an in-store order history.
The app has improved compared to the old one but it is missing a vital feature……….a digital membership card that can be used to enter the store and scan at the till, and have digital receipts added to your account. Please, please include this feature along with the ability to add to Apple Wallet as opposed to having to open up the Costco App when entering the store. Would be 4/5 star if this feature was added.
Your Costco hub - Everything you want, all in one place. Quickly access everything Costco has to offer in one easy to use app featuring: PETROL PRICE...