Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m doing a diabetes prevention program through my insurance company. This app is cumbersome to use. After looking at the reviews, there has apparently been issues for several years with not being able to scan many items or when they do scan, to nutritional information is completely incorrect. This has not gotten any better with the recent update that occurred with the app. The serving portion hardly ever scans correctly and that throws off the rest of the nutrition information. There are ways to adjust the portions BUT when the original portion information is not correct, it doesn’t matter what portion size you choose, the information will always be incorrect. It makes it very frustrating to log meals and I’m sure a lot of people have given up doing this. Right now, I just log my steps and exercise. I’ve used Chronometer in the past and that is an excellent app. Please take a look at how that app is designed and if you can make the Brook app work like that app, there will a lot less frustrated people.
I got the Brooke app on a whim because it was free from my health insurance. I toyed around trying to loose weight off and on for 20 years never committed to anything. When I started using Brooke I weighed 215 lbs. At 67 years old I wanted to try to get back in shape. So I sent a goal of 180 lbs. Brooke is not a diet but a gradual lifestyle change. You can eat anything you want but you have to stay within the daily calories allowed. By logging in your meals and exercise you will see what foods and amount of exercise work best. In 7 months after weighing in every day, logging my meals and snacks, drinking at least the recommended water, walking, and conversing with my coach I reached my goal. Today I fluctuate around 180 lbs give or take 3 lbs. I would recommend the Brooke approach to weight loss to anyone wanting to loose weight.
I wish that it was easier to figure out calories; there is not always something comparable to what I’ve had to eat. I also wish that food portions were given with the recipes. I have done well on this program and lost 23 lbs. I have become more aware of what I eat and enjoy the competition with walking! Weighing myself daily gives me the opportunity to look back on the previous day to evaluate what was not a smart choice in my food selection. I have recommended this program to several people I know!
• Brook+ is for people participating in a lifestyle management program to help reduce the risk of diabetes • Easily log meals, physical activity, an...