Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boots Online Doctor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After update the app is amazing
How can you class it as a weight loss tracker when you can’t even add your weight each week. I’ve uninstalled because it is useless
Terrible design (but that seems to be the case for all the Boots Doctor apps and websites). Nothing related to food to help you adjust your diet (like increasing your protein and fibre as recommended) but I guess you have to pay extra for coaching to get that sort of necessary information. Recording your weight is unclear and unhelpful - it looks like you’re changing your starting weight in the settings and there’s no ability to go back and fill in records for previous dates if you forgot or the app broke (as it currently is - I can’t update my new weight today). I expected better.
Lose weight in a healthy and sustainable way, supported by our expert clinical and lifestyle team at Boots Online Doctor. Alongside your prescribed tr...