Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗World Marathon Majors · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately, the app stopped updating from activity in Apple Health. When I went to the settings in Apple Health, shared data, apps… Apple Health wouldn’t recognize WMM Global Run Club as a fitness app, and that’s why I think it doesn’t work. I signed out/signed in and no change… making this app worthless. Also the app doesn’t allow you to comment on anyone else’s comments. So what’s the point?!
Great challenges to participate in and connect with runners from all over the world. Love the leaderboard for some friendly competition!
Paid over $40 to enter a challenge. The challenge requires you to invite/add friends, but invite link doesn’t work and only pushes users to download the app. There is no way to look up participants to add friends either. Terrible.
Join the Abbott World Marathon Majors Global Run Club: a virtual club for runners of all ages and abilities offering monthly challenges, races and a g...