Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Charles Lingo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the app could you improvements. First accessibility throughout the app could be improved, especially for the breathing exercises, They’re hard to use if you are blind, and second, I wish all of the tools were interactive, instead of just reading about a technique, I think you should be able to practice it in real time, All of the tools should be interactive, but especially the exposure one, you should be able to input exposure activities, and complete them. Review update. The Accesibility issues seem fixed, but the Safety Plan could use a different layout I think. Instead of having just one box where you can add text per section, it should be a multi select list where you can also add your own items, so instead of having one box where you put all of your warning signs for example, it would be more like a list, layout. This should be the case for each step, and a note about the support contacts step, that one, especially should not just be one box where you put names and phone numbers, it should again be a list type layout, where you can import/add contacts, and then most importantly, be able to quickly call/text them.
Anchor is an educational mental health support app designed specifically for veterans and individuals living with PTSD and trauma-related conditions....