Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Express · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had such high hopes for my checking for small business. I have been an Amex card heavy user for 20 years. Such a great product with great functionality and service. Unfortunately, this product is just not ready. Amex does not know how to be a bank. Many basic banking functions are not available. I can’t see canceled checks. I can’t see which vendors I’ve paid. I can only see dates and amounts. This is worthless. I’m completely hamstrung. I can’t schedule payments to be made on specific days, only a range. I have to guess if vendors and bills will be paid on time. This is mind boggling as Amex itself is a vendor I pay! I can’t search for transactions which is going to make my taxes this year an absolute nightmare. I am a landlord and need to search for expenses by vendor, HOA association etc to claim my deductions. Honestly, my local credit union app has more functionality. Consumer insight on this product must be nonexistent. Who is steering this ship? Is it Amex Business? Cabbage? Blueprint? The branding is a mess — I don’t know why I expected otherwise. Goodbye, Amex checking. I hardly knew ye.
I had a Kabbage line of credit for two years which I used when needed to fill shortfalls, and fuel growth. When Covid hit, I had no reason to draw down any funds but felt secure because I had access to a line of credit I could pull from if needed. To my surprise and disappointment... I logged in one day to review an upcoming payment and noticed my available credit showed zero. Kabbage had decided to stop lending, and did not announce it to anyone who already had an existing line! Yep, that’s right... poof gone! The line of credit I had relied on vanished into thin air... even though I had never missed a payment and was only carrying a small balance. Once I noticed I immediately paid off the balance, and will NEVER use Kabbage again! My company works with over 200 small businesses in the bookkeeping and accounting space... I would regularly recommend Kabbage to my clients as a great tool to have in their toolkit... Kabbage will never get another recommendation from us, and I will actively discourage clients from using Kabbage in the future. Unbelievable.
Glad that you exist and I’m sure your glad I do too. It is a satisfaction on another level when as a business owner you know you have something or somebody that’s backing you up. You know you can depend on, since most business owners are the ones everyone else depends on. Kabbage is very convenient and the app is very easy to use. I hope that in near future we can work on bigger projects to have much buggier things done for you, me and for America. This kind of harmony between small and large businesses is what makes America breath and stay healthy. Thank you for being around.
GET A CLEARER PICTURE OF YOUR CASH FLOW Designed for small business owners like you, the free American Express Business Blueprint™ app offers a singl...