Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SmartMonitor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is possibly the single worst app that i have ever used. Stay Away as it is very likely a scam. The sign up process is an atrocious user experience, billing information is collected with no way to cancel, calling the “support line” goes into some sketchy voicemail, and finally, pairing the mobile app with a watch is literally impossible, which was one of the primary reasons for getting suckered into this purchase. My son was diagnosed with epilepsy this week and it infuriates me that there are companies (most likely a lone actor masquerading as a company) out there taking advantage of people trying to protect their children.
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