Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zookal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the concept. I find this also very useful for people who want to learn something new everyday. I just started using this app and I’m excited for the future updates!
could you fix the grammar in some of the questions? There are some that are missing important words that we need to be able answer the questions well. If this error is fixed, then I'm sure this app will be much improved!
Very educational! Suggestions : make the background darker to complement it to the texts. For me as a visual learner, I got destructed with the background when reading the questions.
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