Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Usually updates are supposed to be an improvement, but not this time. For one thing, I constantly have a “1” showing like I have a notification but have looked everywhere and nothing! I even deleted the app and reinstalled it, but the “1” still shows. I know it will take time to get used to the new format, but right now I wish I had the old app back.
Hey guys, having news and weather information at our fingertips is great… opening the app and having video pop ups with audio is not. Having to listen to it for a pre-determined amount of time makes it worse. Especially when trying to stay quiet… The best part of having this stuff on a phone is not having to watch commercials. I understand the need for advertising dollars, but please stop with the video ads. This makes me close the app and go to other news sources. Keep your relevance by not giving your customers things that they don’t want.
I really don’t like sports, especially the Huskers. Being a native of Omaha I am sick of having Lincoln's FB team jammed down my throat. Especially when they got rid of UNO’s team because of feared competition. So when I got the app and was getting husker updates I sought to eradicate them from my phone. Luckily there is an option to customize the news updates you get in the app... except even after I turned off sports updates, I still was seeing husker updates pushed onto my phone. I would really appreciate it if when I turn off sports, I would not get sports updates on my phone... especially those from a different city FB team.
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