Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Flood Communications, L.L.C. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Using an iPhone 13 mini with iOS 17.2.1 running. First use of this app in an attempt to watch the Omaha Supernova game. The “Watch NCN Live” function is not easily found and, once accessed, leads to a page where the embedded video player does not work. Furthermore, and most dangerously, the page is littered with “Start Here” button type ads which imply that accessing them, entering payment info, and establishing an account is necessary to view the NCN live feed. This is NOT the case and now you’ve just given your credit card info to a third party payment site while you established an account for who knows what. Very dissatisfied, there should be some oversight on NCN’s end to ensure the app works and that users aren’t misled with those specific types of ads.
I can get statewide Nebraska news and local news, local weather, high school sports news and I can stream News Channel Nebraska, which is great because I canceled cable!
Put Nebraska's local news, weather, and sports right at your fingertips - live as it airs or on-demand. Specializing in Local news on your iPhone or i...