Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Local TV LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The main page of this app is a vomit of local news, national news and a LOT of paid advertising. I got this app with the idea that I would have up to date/pertinent news information from my state first and foremost....then accurate up to date national and breaking news. This looks like somebody took random handfuls and news and just sprinkle them wherever they wanted to. Very annoying to the point where I will be removing this out from my device.
I love the fact that 13 news has a free app to watch live news! This is my favorite Iowa News station for the 20 years that I’ve been in Iowa. Hate that it takes 2 hrs for me to watch a 30 minute or less news program! The app constantly freezes and plays more of the ad well instead of the actual news!!! Plz! Plz! Fix this issue cause this app will Be Awesome and Get a 5 ⭐️ rating!
Thanks to the WHO app, I am able to get Iowa news. It’s weird to live in Iowa and mostly hear Minnesota news and politics. Except during the primaries. Once that is over, we will be back to mostly news from Minnesota.
News has never been more local than in the palm of your hand. The WHO 13 mobile app brings you all the top stories from our daily broadcasts, as well...