Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BH Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I grew up in Lincoln reading both the Lincoln Journal and the Omaha World Herald. After graduating from the U of N decades ago, I came to realize that I both needed and wanted to keep up with what’s happening in Lincoln and in Nebraska generally and especially with the Husker men’s and women’s sports teams. The online OWH keeps me very well informed. I still feel very much a Husker and a Nebraskan even though I’ve lived either on the east coast or west coast since my graduation from college. There is no place like Nebraska. Go Big Red! Thank you OWH! Joel Swanson
I love the Omaha World-Herald and rely on them to keep me informed on what is happening locally. If you aren’t subscribed please consider supporting them. My one suggestion for the app would be to allow people to select which topics they would like to receive push notifications for. That would let me keep getting the important notifications I care about and skip the stuff I don’t care about. Similar to how your newsletters work.
I like the way OWH continues to transition into a modern/current paper. Sympathize with the need for keeping up advertising. Would give five stars if subscription/circulation would improve. This time ordered online and got a thank you from Winston-Salem. Almost thought I had the wrong paper. If I call “Omaha” circulation, I get Tulsa. Found out that online subs are printed out and data uploaded by hand. Really? This is where you need to modernize. Thanks.
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