Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wine.com, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has great options and a good selection to choose from for gifts as well as other occasions. It seems there was a price change as I was in the process of checking out, which then kicked back my order. I then received error messages that the $20 off for installing the new app was no longer valid and the price and tax were incorrect. I had to start my order all over again multiple times. For some reason, the app saved the shipping address, which belongs to the gift recipient, as the billing address even though I did not request that. I believe I finally got my order submitted after having a price increase of $10 to the item I was in the midst of purchasing, as well as an increase in the tax and shipping cost. I am hopeful the gift turns out beautifully as it looks in the picture.
Selection and prices are great. App is easy to use, nice features to keep track of what you have liked and want to try next. The online sommeliers are amazing! Even better than any wine store I’ve patronized in the past. You can give them a price range and examples of what you have liked, a description, regions, grapes, whatever you know and they will find really good examples. I’ve never been disappointed. You can buy and ship bottles to friends, family and coworkers for free if you have the wine steward membership (if you buy more than a dozen bottles a year it makes sense). Holidays are solved
Gotta say you guys kept us sane through the first six months of pandemic. Then the app and your logistics crashed and burned. Precious order showed up like over a week after predicted. Current shipment of 12 bottles was scheduled to arrive over a week ago. Six did arrive just over a week late. I mean I don't care, just do t say in your app they will arrive negative seven days from now. Emails keep arriving saying my order of all 12 arrived. It's been three days since my first email to support. No response. Two days ago I sent another. Got an automated response over 24 hours later. Now, tried the 800 number and was told, "no agents are available, bye [click]." So the only remaining click is me canceling my "prime" shipping account and deleting this app. Logistics got the better of them. Or rather revealed assumptions and serious underlying flaws in the app-to-warehouse communications. Update: currently #49 in line for chat support. Phone support won't answer and email from 5 and 3 days ago still unanswered.
The #1 Online Wine Store, Wine.com has the largest selection of wine and spirits (liquor) available to order and deliver across the US. With the Wine....