Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wewell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I buy common products at regular stores, nothing too niche and yet good half of them weren’t found in the database. What’s worse, when you scan one that IS in the app, the endless spinning wheel prevents you from tapping anywhere ie. the result button, the back button. You can restart the app, you may explore the menus, but god forbid you start scanning your cosmetics. That’s a big no no.
Royal jelly - a natural and valuable bee product is listed as synthetic Alcohol - determined as bad but not consideration for % in the formulations - it acts as a natural preservative and in the small percentages less than 1% in which it is used in cosmetics it can’t harm skin. It’s natural and way better than PEG’s or other harmful alternatives. Perfume - again no consideration for actual ingredients and their percentages - perfume in INCI can also be a blend of essential oils which have many benefits but the app does not acknowledge it Hope they hire an expert in cosmetics development to actually help them make it app truly useful. I’m disappointed it works just like all other INCI apps which don’t help educate only create misinformation
As a frequent cosmetics buyer, I would use this app intensively! Thank you so much for developing this!!
► O APLIKACI Wewell je bezplatná mobilní aplikace, která uživatelům poskytuje informace o výrobcích osobní péče, aby se mohli lépe rozhodovat při jej...