Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baxter Healthcare Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought the WA 1700 on some high praise and recommendation from a nurse I know. Raved about its accuracy and the app integration. Then I went to download the app, read the reviews, got really angry at the ensh*tifacation of medical devices now, and boxed the BP monitor up and printed out a return label for it. Bought the Omron Platinum for $30 cheaper. Their app has like 50k reviews at 4.7 stars. I never in a million years thought I should check the apps ratings before buying a BP monitor. Lost my $130 sale and drove me directly to a competitor. Congratulations Welch Allen.
As a physician I have trusted Welch Allyn equipment for decades. Three years ago I purchased the Welch Allyn 1700 series digital BP device. Paired with original Welch Allyn Home app(free) was both accurate varified with our clinic devices with easy to use app that linked with my Apple Health and allowed exports for further analysis. Last week purchased same model for my wife and noticed original app was no longer available. Read that company said was no longer compatible but I continue to use daily with my iPhone 16 pro without any issues. Welch Allyn Home VSee app was recommended as an upgrade but is actually a real downgrade. Layout not as good and now requires a $39/year subscription to link with Apple Health. As it stands I do not recommend purchasing this product unless they bring back the old app at no charge. Suggest looking at OMRON instead!
I’ve used Welch Allyn 1700 BP machine for the last 5 years and the old application was simple, intuitive and easy to use. The new application is anything but. Now you have to navigate multiple screens to just log a reading. Why? You can no longer upload data via the iPhone app. You need to log into their website portal download your data. Why? And the new application no later integrates with the Apple Health application on the iPhone. Why? Also, Baxter just turns off data access to its legacy customers without any warning. I would generate reports for my doctor before my appointment but guess what…no longer works. Why? Sorry, you have to navigate the Baxter Corp world to get product support phone number to find out what’s going on. They have your email address from when you set up your user account when you bought the product. Why don’t they contact you? Not impressed.
The Welch Allyn Home solution will allow you to take and track accurate Blood Pressure and Weight readings from your home. You can also share your rea...